february 2010 Issue
  Featured Article

OPENLANE's New Website Enhancements
OPENLANE has a new rebranded and redesigned website to make it more user-friendly and easier to navigate. Check out these new enhanced features on the Open Auction:

  • Find the right vehicles faster with new advanced search enhancements
  • Respond to counter offers from Sellers directly from the Watchlist
  • Choose the right cars with instant access to CARFAX Auction Quick Check
  • Make a more informed purchase decision by reviewing exception information provided by AutoCheck
  • Bid with confidence and price your car on the money after viewing the new Market Value Guide on dealer-consigned vehicles
Continue to full article.


Analytics Update

Weekly Auction Results (WAR) Report
Stay abreast of the online wholesale market with OPENLANE's new "WAR Report" - the only source of wholesale auction data specifically for OPENLANE sales.

Click here to view the partial report.

Login to OPENLANE.com to view the complete report.

OPENLANE Market Index
The OPENLANE Market Index represents pricing and dealer vehicle interest trends across all vehicle segments in our online marketplace. January 2010 highlights for the U.S. include:

  • Overall prices softened as expected
  • All vehicle segments showed a price drop
  • Dealer interest in Cars and Minivans increased
Click here to view the OPENLANE Market Index.

Search Interest Report
The OPENLANE Search Interest Report ranks the most common vehicle searches on the Open Auction. This report includes the top 25 ranking for make and model as well as the top 5 ranking for vehicles by body style.

Click here to view the report.



Dealer Tips

Update your contact information to receive email communications
Features including password retrieval, purchase confirmations, saved search, if-bid, and outbid notifications require a valid email address. Make sure your contact information is updated in order to receive these email communications. It's easy to update! Simply login to OPENLANE.com and then click on My Account.

New Carfax Auction Quick Check
OPENLANE has partnered with Carfax so dealers can quickly and easily check a vehicle's history before they purchase cars on OPENLANE.com. Dealers have one-click access to both Carfax Auction Quick Check and Carfax Vehicle History Reports directly through OPENLANE's site.

Readily-available vehicle history information from Carfax through OPENLANE helps buyers at auction ensure they stock the right cars for their inventory and pay the right price. Carfax Auction Quick Check contains information that helps dealers make more informed purchases, such as branded titles, reported accidents, ownership history, and more.



Dealer Spotlight

One of the largest independent dealers in the nation - Texas Direct Auto - offers one owner and off-lease, vehicles (2002 or newer), with good mileage. Plus, most vehicles for sales are still under factory warranty. All vehicles are centrally located in Houston, Texas and come complete with condition reports and photos and are delivered reconditioned and ready for retail delivery. Texas Direct Auto has over 1,000 vehicles listed on OPENLANE Open Auction and is offering a limited-time incentive: Get $200 off the reserve price on every Texas Direct Auto vehicle purchase. To search for these vehicles, simply filter your search by choosing "iDEAL" as the seller and "TX" as the State.



Special Event

OPENLANE is exhibiting at booth #2515 at NADA and is giving a $50 gift card to any new, unregistered OPENLANE dealer who visits the booth to register and view an online demonstration. Stop by booth #2515 to qualify for additional NADA-only specials!

Plus, hear our VP of Business & Dealer Development, Andrew Iorgulescu, present "Turning Adversity into Opportunity - Using Online Auctions to Boost Sales and Increase Efficiency, in any Economy" in 3 available days and times:

  • Friday, February 12th at 3:15pm in Room 306A&B
  • Sunday, February 14th at 3:30pm in Room 204B
  • Monday, February 15th at 10:30am in Room 204B


    In this Issue:

  • New Website Enhancements
  • OPENLANE Market Index
  • Weekly Auction Results Report
  • Search Interest Report
  • Update your contact information
  • New Carfax Auction Quick Check
  • Dealer Spotlight
  • Customer Service FAQs
  • Current Incentives
  • OPENLANE at NADA


Customer Service FAQs

Q: I forgot my password. How do I retrieve it?
A: Simply click on the "Forget Password" link near the login box then enter your OPENLANE Username to retrieve your Password Retrieval Question. After answering your question correctly, a temporary password will be e-mailed to you. A valid email address is required in order to use this feature. You can update your email address and Password Retrieval Q&A on the My Account page.

Are you still calling us via the phone? Start using the Customer Service Portal. The portal is the fastest way to get the answers to your questions The Customer Service Portal allows you to submit cases, track status, and share feedback and ideas online with OPENLANE anytime, 24/7. To access the Portal, open your "My Transactions" tab and click on "Open a case". After you create a case, simply click on "Check Status of Open Cases" on the home page. You can also click on "Open a Case" beside the vehicle you have a question on.


Incentives

Take advantage of these limited-time promotions today. Please click here for details.

  • Win a trip for two to the 2010 Masters Golf Tournament!
  • Transport Incentive on Honda Accords from Honda Financial Services
  • Up to $400 Cash Back on Each S80 and C70 from VCNA
  • $200 OFF Every Texas Direct Auto Purchase
  • $500 Transport Incentive on Audi Q7s
  • $300 Transport Incentive for all Audi Financial and VW Credit vehicles




Contact Us

OPENLANE
Phone: 866-969-0321
Fax: 480-393-2960
Email Us

For questions or comments about this newsletter, send an email to news@openlane.com.

 


 



Programs subject to change without notice. All rights reserved. © 2010 OPENLANE, Inc. OPENLANE and the OPENLANE logo are trademarks or registered trademarks of OPENLANE, Inc. in the United States and other countries, and may not be reproduced or used without written permission. The names of other companies, products and services may be the property of their respective owners. Contact 866-969-0321 for questions.